Creative strategy and art direction for the pilot launch of vertical market prospecting. Delivering on the OKR of new customer acquisition and growth in the wealth management sector, the Orvis Wealth brand supported content across MOO site, social, blog and email campaigns. Identity design, shown across MOO’s full product range, conveys the core values of trust, security, growth and approachability.

CREDITS
Designers: Ellie Shenton, Holly Goodall